1. MAXIMUM QUANTITY OF ACTIVE INGREDIENTS

The key to an effective formula are the ingredients that actually have an effect on your skin, not texture agents, water or excipients. Giving their exact percentage is the only way to inform about real effect on your skin.

2. QUALITY NATURAL INGREDIENTS

The plants we source (organic crops, others harvested by hand) and the extraction methods we use (e.g. first cold press for vegetable oils) guarantee the most efficient ingredients for all required benefits: hydration, regeneration, anti-ageing, etc.

3. HIGHEST-QUALITY FORMULATION

Our R&D relies on the combination of age-old botanical know-how and modern bio-analyses, like chromatography, enabling us to precisely identify which plants and plant parts contain the most active ingredients. The perfect combination of ancient knowledge and science.

4. GENTLE MANUFACTURING PROCESSES

There is no point in choosing the best plants and growing and harvesting them in the best possible conditions if manufacturing processes damage their active ingredients. Craftsmanship is the most respectful way of preserving them and transfering their immense benefits to skincare products.

1. BEING NATURAL & FRESH

A demanding organic certification guarantees the origins of our ingredients, with no petrochemicals whatsoever. Preservatives are naturally derived, in minimum quantities (always less than 1%). All products are strictly 100% biodegradable. Delicate smells and beautiful textures come solely from the active natural ingredients used in the formulas.

2. NO PLASTIC CONTAINERS

No plastic containers whatsoever: instead we use Miron glass, opaline glass and aluminium, which are beautiful and non-toxic for the environment. Even cardboard packaging is reduced to a strict minimum. Sustainability inspiring minimalism.

3. ZEROING CARBON FOOTPRINT

Priority given to local production and manufacturing (origin of ingredients; 99.5% European packaging) in order to minimise transport and reduce carbon footprint. Planting of hundreds of beautiful trees around the laboratory makes our manufacturing vastly CO2-negative.

4. RE-USE, REFILL, RETHINK

We are currently looking for solutions allowing us to set up a deposit and re-use system for our glassware. Liquid soaps are already available in eco-refills. Having sustainability in the brand’s DNA is a demanding but permanent inspiration.